About Earthbloom

The Earthbloom Flowerstore girls

Winner 2009 & 2010 NZ FLORIST OF THE YEAR

The Intention Is Pure – it is the flowers that will bring simple joy.

The owner and founder of Earthbloom Flowerstore is Sara-Lee, with a career that comes second nature she has been working with flowers for over 14 years and has gained a vast array of experience throughout her floral career, all of which has been a fundamental part in perfecting what she views as a true art-form.

Sara-Lee began her blossoming career as an apprentice in some of New Zealand's leading flower shops where she had the pleasure of being taught by a string of talented stylists who gave her the freedom to experiment with her natural creativity and also instilled in her the value of high quality workmanship.

Her experience is vast, and she has had the privilege of working with the most influential floral and event designers both here in New Zealand and abroad, who specialised in weddings, events and corporate work.  

One of her career highlights as a florist was working for Trillium Florist on Natucket Island, Massachetsus; a play ground of the rich & famous  where she was able to taking nature within hand and creating dazzling floral displays for weddings and events alongside the best in floral design and styling.

Sara-Lee's Design Portfolio includes:

  • Magazine Styling
  • Weddings
  • Events
  • Movie Sets
  • Window Dressing
  • Product Launches
  • Film Premieres
  • Soirees
  • Corporate Receptions
  • Dinner Galas
  • Boat Launches
  • and more
Joining the team of Earthbloom and Perfect Day Floral & Event Design is Rosie Posie who is the right hand designer, with an accolade of NZ Junior Florist 2010, her design are quirky with exceptional workmanship and lovely customer service.

Earthbloom Designer Florist Store

The Earthbloom store opened in 2005 and has flourished ever since with a strong local following amongst Nelson flower-lovers. You can find us on the corner of Waimea Road and Rutherford Street, and are always welcome to pop in for a sneaky sniff of the daily blooms on show.

We create our arrangements in an open workshop situation so you can watch as flowers are turned into works of art before your eyes. Amongst displays of larger pieces of botanical sculpture, our store boasts a gorgeous selection of vases, gift cards, plants and chocolates.


FREE PHONE + 64 0508 473 733
EMAIL info@earthbloom.co.nz
STREET 2 Waimea Rd
Corner of Rutherford
Nelson Central 7010,
New Zealand




Earthbloom © 2005 - 2010, all rights reserved.
Updated Friday, 3 February 2012 website design netMaestro